Dove’s still keepin’ it real, and by real I mean an unrealistic, retouched kind of real.

Dove’s ‘Real Beauty’ Pics Could Be Big Phonies?

In a May 12 profile in The New Yorker posted online, Pascal Dangin of New York’s Box Studios is quoted as saying he extensively retouched photos used in the Campaign for Real Beauty, which, if true, could seriously undermine an effort that already has subjected Unilever to considerable consumer and activist backlash in recent months.

The best quote of all?

“I mentioned the Dove ad campaign that proudly featured lumpier-than-usual ‘real women’ in their undergarments,” wrote Lauren Collins in the New Yorker article. “It turned out that it was a Dangin job. ‘Do you know how much retouching was on that?’ he asked. ‘But it was great to do, a challenge, to keep everyone’s skin and faces showing the mileage but not looking unattractive.’”

This comes after Dove has maintained there was no retouching done to the images. Their response is that Pascal Dangin is a liar.

The Shameless Blog has talked extensively about the controversy behind this campaign, namely the hypocrisy of an “accept yourself as you are” and “beware unrealistic marketing” ad hook produced by the same company that brings us female sex slave imagery. Again, it seems that accepting yourself the way you are still involves a lot of retouching.

“No wonder our perception of beauty is distorted.” Um, yah.