This ad from 1934 (see here for full size, and also this ad from the 60’s) is a reminder of how long the media has been in the business of convincing women to change their bodies.
It’s also a reminder that we can couch defenses of the current fat-hating trend in society in health terms all we want, but when it comes down to it - it’s about fashion. Curves are out, thin is in.
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two comments
Wow.
And this sentence from the 1960s ad - Helps fight fatigue, low resistance, sleeplessness and nervousness that so often accompany underweight - LOL, it's always framed as being about a woman's HEALTH! Ffs.
Posted by Thene
August 16, 2008, 3:21 PM
The after image in this add looks much the same as the after images in the diet adds of this day and age.
Posted by anonymous
August 17, 2008, 9:01 PM
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