Amazon, already the scourge of small publishers and independent booksellers, has finally gone too far. No, I am not talking about the Kindle. That thing is just pointless. I am talking about Amazon’s new policy of labeling any and all LGBT printed matter as “Adult.” This policy strips the material of its sales rank, excluding it from bestseller lists and certain search results, and basically destroys its sales. This policy has not just been applied to erotica, but to general fiction, young adult novels, academic theory, political treatises, history books, dictionaries, and self-help books. Books that have not suffered the same fate include heterosexual romance novels by authors like Jackie Collins or even pornographic books published by Playboy.
Here is a constantly expanding list of books that have been stripped of their rank, classified as “Adult” for daring to contain mentions of the horrible, deviant behavior that is same sex love. Examples include classics such as Rita Mae Brown’s Rubyfruit Jungle, James Baldwin’s Giovanni’s Room, and Jeanette Winterson’s Oranges Are Not the Only Fruit. Also marginalized are Brokeback Mountain, Stone Butch Blues, books by respected fiction authors like Sarah Waters and Christopher Isherwood, as well as non-fiction (and completely non-erotic) works by Kate Bornstein and Randy Shilts, including The Mayor of Castro Street, which certainly must have received a boost in sales after the release of the Oscar winning film, “Milk.”
Thank you Amazon, for first putting all my favorite bookstores out of business, and now trying to make it so that no one will ever publish LGBT books ever again. Because with profit margins tight and a terrible economy, why bother sinking money into a book that will never sell, because the largest bookseller in the world will declare it to be shameful porn and hide it on a dusty shelf behind a beaded curtain at the back of the store?
EDIT: Amazon has declared the de-ranking of almost all gay related titles to have been the result of a “computer glitch,” which is apparently what we get instead of an apology or an explanation. I think it is highly improbable that a simple “glitch” managed to somehow single out only titles that mention homosexuality in a positive light, but leave titles like A Parent’s Guide to Preventing Homosexuality alone.
Pissed off about this new policy? Want an apology? Here’s what you can do:
Sign a petition protesting the destruction of the LGBT publishing industry, or join in Google-bombing the term Amazon Rank.
To protest more directly, email Amazon at connect-help@amazon.com or write to their CEO:
Jeffrey Bezos
1200 12th Avenue South
Seattle
Washington 98144-2734
United States
Phone: 206-266-1000
Fax: 206-622-2405
And next time you’re shopping for a book that you can’t find at your favorite shop? Consider ordering from or Indiebound, or check out a list of local retailers from the Canadian Booksellers Association.



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eight comments
Thanks for this. I don't have a problem with Amazon being a success (putting bookstores out of business etc) and do see that as quite a separate, very complex argument, but I have to say that this is ridiculous. It's ridiculous to the extent that even good old iTUNES with its strange rating system hasn't quite sunk to these depths. How odd for them to see this as a positive. It is actually counter-intuitive to selling books, that's the funny thing about it.
Ta again,
Sandy
Posted by Sandy O'Sullivan
April 12, 2009, 8:40 PM
You rock!
I keep seeing arguments that we should all calm down and give amazon the benefit of the doubt. Because it could all be a problem with one of their algorithms. As if one programmer accidentally programmed the system incorrectly. As if this is possible at a site like amazon.com. Utterly ridiculous.
The fact is, when queer=porn/wrong and straight porn=okay in your database, the problem is not simply one of programming, but of a homophobic business culture at the company.
Enough of my rant. Thank you so much for posting on this! The worst that happens: indie bookstores get more sales. It's a win-win.
Posted by melissa m.
April 12, 2009, 9:56 PM
Amazon is now apparently claiming officially that it was a "glitch", according to the Associated Press. Which is funny, since writers such Mark Probst, mentioned in your post, have already stated that they have been informed that their work was classified as "adult". What a load of PR crap. But in better news, it looks like the Google-Fu has worked at least a little bit!
Posted by stark
April 13, 2009, 12:06 AM
That is such bullshit, and their explanation infuriates me even more than the initial offense. In the words of a crabby old lady, DON'T PISS ON MY LEG AND TELL ME IT'S RAINING. If, at this point, they had admitted their error and apologized or given any reason at all for why this happened, I might have calmed down (slightly), but to just call it a "computer glitch" when they've been sending out letters to the contrary for MONTHS is an insult to our intelligence. How stupid do they think we are?
Posted by Michelle
April 13, 2009, 12:13 AM
Heather Has Two Mommies has been stripped of its rank. Heather Has Two Mommies! You search for it and a host of other children's books show up, but not that one. WTF? Is that "adult" material now?
Posted by stark
April 13, 2009, 10:09 AM
Part of me is glad to know that queerness in any form still freaks out the mainstream.
Posted by Anna
April 13, 2009, 11:29 AM
This really gets my blood boiling! Brokeback Mountain was OK to be played in theaters, but when it comes to the book, it gets flagged? Ridiculous!
Posted by Anisha
April 13, 2009, 8:58 PM
Looking at Amazon.com however, I can't tell the difference between those labeled "adult" or not.
The loss of ranking, either way, is shameful. While I am thankful for limited government censorship (although this may be debated as well), private censorship has enormous consequences. With companies such as Wal-Mart censoring what literature and music is allowed in their stores and Amazon censoring homosexual literature, self-censorship becomes the central issue. To survive by writing books or producing music, money must be made. If we censor all the avenues in which to sell art, artists will censor themselves. This unique venue for diversity in politics and ideas will vanish as a form of true expression. What a loss.
Posted by Megan
April 19, 2009, 2:31 PM
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