Tumblr is one of the many online networks I, and thousands of others, use in the course of a regular web browsing day. For those of you not familiar with the website, all you need to know is this: it’s basically a microblogging and social networking site which allows you to post many different kinds of content (links, quotes, images) to one “.tumblr.com” space. You can “follow” any number of individual tumblr blogs. When you browse on tumblr, you’re using your dashboard to look at all of those tumblr blogs you follow in one convenient spot. If you like a post, you can “heart” it, much like the Facebook “like” function. You can also “reblog” it to your own tumblr page, and add your thoughts and feedback. The more people that like and reblog your post, the more “notes” your post gets.
Every once in a while, there are those tumblr posts that spread like wildfire. More often than not, they’re usually photos of cute animals, film stills, or fancy fashion things. Those links are all examples of tumblr posts with over five thousand notes.
Recently, a political post was one that got such attention. It’s one of those posts I generally try to ignore, for a whole host of reasons. But it kept coming into my line of sight, time and time again, on my dashboard. Half the people who I’ve seen reblog it have been critical of it, while the other half have been loving it. Instead of simply ignoring it though, it gives us a great opportunity to map out how this kind of post this is pretty representative of what is wrong with a lot of third-wave feminism.