In the Blog

2014 Shamie Awards Wrap-Up

December 12th, 2014     by Team Shameless     Comments

Illustration: Erin McPhee

On November 14, 2014, to help celebrate the ten-year (TEN! YEARS!!) anniversary of Shameless, we hosted our inaugural Shamie Awards at the UrbanSpace Gallery in Toronto.

At this Unifor-sponsored gala event, amidst the celebratory mingling, yummy food and drink provided by the Afghan Women’s Catering Group, the Plaid Shirt Society, and SAVAC, and the groovy beats of DJ Betti Forde, the Shamies were presented to the worst perpetrators of problematic media – the most sexist, racist, oppressive advertisements. We conceived of these awards to raise critical awareness of the messages that we find around us, as well as to inspire us all to renew our commitment to producing and supporting media that advocates, informs and inspires.

At Shameless, community accountability is very important to us. We are always looking to make our events safer and more inclusive, and upon reflection after this event, we are issuing the following statement:

Shameless magazine sincerely apologizes for the ableist language that was used at the Shamie Awards. As a magazine and organization that is deeply committed to anti-oppressive, intersectional language and practices, we recognize that the use of this language is unacceptable and we unequivocally stand against ableism in all forms.

We are deeply committed to thoroughly examining the chain of events that allowed for this kind of language to be used at our event and make a commitment to learn from this experience and to do better in the future. Understanding that anti-oppression means different things to different people, we will be drafting an anti-oppression policy and discussing it with our partners in all future collaborations. We regret that those who attended our event were exposed to this language. We acknowledge that the language made the space unsafe, and we are truly sorry for any harm that might have been caused to attendees by the language used.


The inaugural Shamie Awards featured twenty categories of winners[/losers?!]. The nominees and winners/losers of each category are listed below.

MOST EGREGIOUS USE OF PEOPLE OF COLOUR AS PROPS IN A MUSIC VIDEO

Nominees:
Meghan Trainor: All About That Bass
Avril Lavigne: Hello Kitty
Lily Allen: Hard Out Here
Iggy Azalea: Bounce

Winner: Avril Lavigne: Hello Kitty

THE WHAT-NOT-TO-WEAR AWARD

Nominees:
Urban Outfitters (Kent State shirt, “Navajo panties,” “Eat Less” shirt)
JC Penney (“I’m too pretty to do homework”)
Zara (Star of David on striped shirt)
Forever 21 (“tribal print” clothes)

Winner: Urban Outfitters

SORRYNOTSORRY AWARD FOR MOST INSINCERE PUBLIC APOLOGY

Nominees:
Jonah Hill for using the (homophobic) f-word
Lena Dunham for “feeling goth/fundamentalist”
Macklemore for texting Kendrick Lamar that he was “robbed” after the Grammys
Shia LaBeouf for plagiarizing Daniel Clowes

Winner: Macklemore

THE “I HAVE A _____ FRIEND” AWARD

Nominees:
Miley Cyrus has black friends
Avril Lavigne has Japanese friends
RuPaul has trans friends
Doug Ford has a Jewish wife

Winner: ALL!

MOST ILL-CONCEIVED #HASHTAG AWARD

Nominees:
askThicke
myNYPD
stopblamingwhitewomenweneedsolidarity
notallmen

Winner: #notallmen

IT’S NOT ME, IT’S YOU AWARD
For dudes that society should just dump, already

Nominees:
Terry Richardson
R. Kelly
Charlie Sheen
Seth McFarlane

Winner: Terry Richardson

THE UNJUSTIFIABLE GUILTY PLEASURE AWARD: REALITY TV CATEGORY

Nominees:
Dance Moms: “Tribal Council,” exploitation of kids
So You Think You Can Dance: Afro-Jazz and Bollywood routines and costumes
Duck Dynasty: homophobia
19 Kids and Counting: exploitation of kids

Winner: Dance Moms

THE THIS IS NOT A THING AWARD
Things that do not exist.

Nominees:
War on Christmas
Thin-shaming
Misandry
Reverse-racism

Winner: ALL ARE NOT THINGS!

THE “I AM NOT A COSTUME” MUSIC VIDEO AWARD
The “I am not a costume” music video award is for when “people of colour as props” just isn’t enough. When it’s not enough to just look or ogle or grab … but, instead, to become…

Nominees:
Katy Perry: This is How We Do
Miley Cyrus: We Can’t Stop
No Doubt: Looking Hot (so awful, it was pulled from YouTube!)
Lana Del Rey: Ride

Winner: No Doubt

THE MOST AWFUL SPORTS THING AWARD

Nominees:
Donald Sterling
Sports governing bodies, especially FIFA and IOC
Shamil Tarpischev
The NFL

Winner: The NFL

MOST OFFENSIVE OP-ED COLUMNIST

Nominees:
Sue-Ann Levy
Christie Blatchford
Margaret Wente
Jonathan Kay

Winner: Jonathan Kay

MMVA: MOST MISOGYNIST VIDEO AWARD

Nominees:
Robin Thicke: Blurred Lines
Rock oft. Rick Ross: U.O.E.N.O.
Hedley: Kiss You Inside Out
Jason DeRulo: Don’t Wanna Go Home

Winner: Robin Thicke

THE MICKEY ROONEY MEMORIAL AWARD FOR INAPPROPRIATE CASTING

Nominees:
Christian Bale as Moses in Exodus of Gods and Kings (coming soon)
Zoe Saldana as Nina Simone in Nina (coming soon)
Russell Crowe as Noah
Jared Leto in Dallas Buyers Club

Winner: Jared Leto

MOST DISAPPOINTING PSEUDO-LIBERAL

Nominees:
Sarah Silverman
Jezebel
Everybody wearing a “This is what a feminist looks like” t-shirt
Dan Savage

Winner: Jezebel

THE “THING WE CARE ABOUT THE LEAST” AWARD
This special category has a single nominee:

Nominees:
Ethics in gaming journalism

Winner: Ethics in gaming journalism

THE “YOU’RE NOT MY FEMINIST SPOKESPERSON” AWARD

Nominees:
Lena Dunham
FEMEN
Amanda Palmer
Caitlin Mora

Winner: Lena Dunham

THE WORST ADVICE AWARD

Nominees:
Sheryl Sandberg: “Lean In”
John Tory: “women, to learn to play golf”
Stephen Poloz, governor of the Bank of Canada: “work for free”
Microsoft CEO, Satya Nadella: have faith in a capitalist system that will eventually give you a raise without asking for one

Winner: John Tory

THE DEVIL WEARS PRADA AWARD

Nominees:
Chip Wilson, former CEO of Lululemon
Karl Lagerfeld
Dov Charney
Tommy Hilfiger

Winner: Karl Lagerfeld

2014 SHAMIE
The 2014 Shamie goes to this year’s biggest, most shameful loser.

Nominees:
Robin Thicke
Kary Perry
Iggy Azalea
Macklemore

Winner: Robin Thicke

LIFETIME OF SHAME AWARD

Nominees:
Gwen Stefani
John Mayer
Stephen Harper
Margaret Wente

Winner: Stephen Harper

Tags: #shameless10, all about shameless

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