In the Blog
A Little Mainstream Size Acceptance?
A screen capture from www.louloumagazine.com
Today it appears to be a positive. Canadian “shopping magazine” LouLou (put out by the mega corporate Rogers Publishing) is partnering with Addition Elle to introduce a clothing line for plus-sized women that is branded with the LOULOU name:
“Collaborating with Addition Elle feels like the perfect fit,” says Marie-Jose Desmarais,Publisher and Editor-in-Chief of LOULOU. “Our fashion-forward plus-sized readers are always asking us for tips and shopping advice, and we feel that this collection meets their needs. LOULOU is a style-savvy shopping inspiration for women - no matter what their dress size. So at last: a fabulous, trendsetting collection designed especially for plus-sized women.”
Tips and trends for the LOULOU girl who knows that sexy doesn’t stop at size 8.
So what do we think? A step in the right direction? Or just another marketing ploy?
Of course, check out our latest issue for more on size activism.