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DIY Grrrls Make Great Clothes!

August 13th, 2008     by Diandra Oliver     Comments

A friend alterted me to this.

Turns out ECKO thinks it can throw a bunch of bikini-clad women into a factory in hopes we stop asking questions about where their clothes are made. Because obviously hot girls in bikinis make your jeans!

But if you’re not beautiful, stay away! In their faux news release, “Unattractive Girl Sues ECKO”, ECKO make their line and their brand inaccessible and embarrassing for over half of their market(America).

“It isn’t fair! It isn’t right!” she screamed. Emotions were running high outside the Ecko Manufacturing factory yesterday as a disgruntled job-seeker vented her frustration at the company’s hiring standards. Janet Oner had previously applied for an entry-level position at Ecko Manufacturing. The only problem, according to company officials, was that she looked like a farm animal. “So what if people mistake me for a pot-bellied pig,” snorted Ms. Oner. “I’m a damn good worker.” (Independent research confirmed that Oner does bear an uncanny resemblance to the domesticated breed.) In response to her denial of employment, Oner filed a lawsuit claiming unreasonably high standards and discrimination against the morbidly unattractive. While declining to comment on the pending case, company officials noted that manual ability is only one element of a successful Manufacturing employee. “Everyone in our factory can do their job,” explained the head of human resources. “But the difference is that our jeans are made with love by hot girls.”

To boot, the pictures in the photo gallery are not mildly pornographic. In one of the photos it looks like she’s being given something in the face, and a response from a warm hearted reader to a different photo brings: “LET ME NUT IN YOUR PRETTY FACE”. In the words of Cher Horowitz, “Uh, as if!”

If today were Friday, I’d do a Feminist Friday F-you to ECKO, but since it’s not I’ll leave with this pearl of wisdom: make your own clothes and thrift for clothes! I know it’s more work, but the pay-off in the end is not torturing ourselves to be their “target market” or feeling like we’ve got to take it in the face every time we wear denim. Grrrrr.

Tags: body politics

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