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I am Elena

October 31st, 2007     by Megan Griffith-Greene     Comments

Compare and contrast: Dove wants us to feel good about ourselves, and the Body Shop wants us to help fight sex trafficking.

The Body Shop has partnered with the Helen Bamber Foundation to spread the word about the reality of sex trafficking. There have been a series of interactive installations on the topic in London, and the web video is the latest addition to the campaign. Starring Emma Thompson, the video tells a first person account of sex traffic from the visual viewpoint of the john (watch the video here - warning: it’s graphic and disturbing).

The Helen Bamber Foundation is a human rights group based in the U.K., working on both the legal and psychological fronts of sex traffic. The Body Shop is helping raise money, disseminate the video, and get people to sign petitions to delay the deportation of women arrested when sex traffic rings break up.

I’m curious what other people think of this.

Tags: activist report, body politics, media savvy

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