In the Blog
Real Girls talk about what they think of print ads
I’m loving this - a New york based “all girl creative agency” called 3iYing has released a series of videos on You Tube that features real teen girls reacting to a variety of print ads designed to market products to them.
“OK. Pay attention. If you are a marketer or an ad agency that markets products and services to tweens, teens and twenty-something females you owe it to yourself to spend some time viewing these videos … hundreds of girls reacting to ads for a series called Adflip. In each of the videos, girls tell us why the ads they hold in their hands cause them to flip the page and get ignored.”
The girls themselves state that millions of dollars are being wasted on what they call bad advertising, and it’s bad primarily because it makes them feel bad. So if there was ever any doubt, now you know.
The campaign is a promotion for the 3iYing agency, inviting clients to stop wasting their money on ads that don’t work and listen directly to girls when creating campaigns. You know what? Not such a bad idea…