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Take That Canadian Club

May 15th, 2008     by Stacey May Fowles     Comments

So it’s no secret that I really hate that Canadian Club ad and have from the start. It’s also pretty clear that I’m not alone.

Good news is, there are some fantastic bloggers on the interwebs who turned their distaste for this ad into something fantastic and subversive. Michelle Schwartz has a great critique of the campaign:

Apparently, the only people invited to the Canadian Club Club are White Males, Ages 18-30, women and people of color need not apply. It’s not that surprising to me that a company is aiming at that small demographic, but the way they’re doing it is truly offensive. Basically, they are appealing to men who miss the days (whether or not they were born yet) of grabbing the asses of their secretaries, playing a few rounds at the all-white private golf club, and then going home to their wives, the happy homemakers who would mix them drinks, cook them dinner, and wait on them hand and foot. None of this women’s lib, civil rights, limp-wristed liberal bullshit that men are expected to follow these days. No, let’s go back to the days of rampant sexual harassment, before women could expect to be seen as equals and before the gays turned all those masculine men into pansies with waxed eyebrows. Let’s return to the days when men were men. Please.

Her thoughts are accompanied by some of her own (feminist) spoof ads that kick the campaign in the ass. There’s a whole series of them that include “Your Mom Wasn’t a Stepford” and “Your Mom Played Sports.” My fave? “Your Mom Had Groupies.”

As part of the project, Stark brings us this fantastic gem:

Thanks to Michelle for alerting us to her great project!

Tags: media savvy, shameless behaviour

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