In the Blog
Your Dad was a womanizer, so drink this.
Has anyone else caught this Canadian Club print ad that’s been showing up in newspapers lately? Not that alcohol marketing has ever been a haven for good taste or feminist values, but I have to say the idea that my dad was a womanizer who got a lot of phone numbers doesn’t exactly make me want to run out and buy some CC. Honestly, I prefer to live in a dreamland where my mom was my dad’s first, but maybe that’s just naive me. Adrants comments: Hauling out imagery 60’s and 70’s imagery from actual Beam Global employees and positioning Dad as a once cool manly man, ads state “Your Mom Wasn’t Your Dad’s First,” “Your Dad Was Not a Metrosexual” and “Your Dad Never Got a Pedicure…” Are we seeing a full-on return to the glory days of the hard liquor cocktail when beer was for factory workers and wine was for sissies?
Okay, so your dad was a real man who got a lot of action, not a sensitive girlie sissy man who indulged in grooming activities, a man who drank whisky? Liquor and beer ads are not just bikini clad beach babes and snow bunnies anymore. Their reinforcement of appalling gender stereotypes has gotten a lot more creative. See after the jump to see what I mean.
How about a scantily clad smiling robot lady (better known as “Technophonic Minnie Draughter”) who dispenses beer?: