In the Blog

bluenotes pulls t-shirts

February 26th, 2007     by Thea Lim     Comments

Well, whaddya know:

from the Toronto Star:

“T-shirts emblazoned with the words ‘No means have aNOther drink’ are no longer being sold in Bluenotes stores nationwide.

The shirts, a play on the ‘No Means No’ slogan that the Canadian Federation of Students uses in its campaign against date rape, set off a flurry of complaints from anti-violence agencies.

The letters N and O in the word ‘another’ appear larger than the other letters.

The St. John’s, Nfld.,-based Avalon East Coalition Against Violence had said Bluenotes was ‘marketing a myth’ that endangers young people, particularly women.

Toronto-based Bluenotes announced Monday that all T-shirts carrying the slogan have been removed from their stores, adding that the slogan was not in line with its family-friendly values.

Company president Michael Roden said in a statement that Bluenotes is ‘deeply apologetic that the T-shirts caused insult and offence’ and that they should not have sold them.

The retailer is proposing to create a line of T-shirts in collaboration with the Canadian Federation of Students and donate a portion of the proceeds to the federation.”

Tags: news flash

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