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Canadian Club is Back At It

April 9th, 2008     by Stacey May Fowles     Comments

Remember that Canadian Club ad campaign that sold us whisky by letting us know that our dads were womanizers? Well, the ads are back, this time letting us know that dad wasn’t into hair removal and enjoyed his van antics.

You know, I have a real hate on for ads that define masculinity for me, especially if that definition involves “conquering” as many women as possible or setting up stereotypically female behaviour as “sissy” male behaviour.

Canadian Club poster campaign on Queen Street West in Toronto.

Detail of posters. “Your dad had a van for a reason” and “Your dad never tweezed anything.”

Tags: media savvy

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