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Dunkin’ Donuts draws the line on celebrity keffiyehs

May 28th, 2008     by piKe krpan     Comments

Shameless writer Zahra Rasul just sent me a link to this article about Dunkin Donuts pulling a TV ad with Rachael Ray. The celebrity donut-hawker is wearing a scarf that looks “too Palestinian.”

Rachael Ray lectures us on the evils of American imperialism. Solution to this problem? Buy Dunkin Donuts!

And here I was worried that once Mary Kate Olsen wore one, the keffiyeh became a depoliticized and empty symbol of vapid celebrity! I guess it still has symbolic power when it is draped around the neck of someone whose doesn’t look quite as white as the Olsen twins.

Of course it all started with the conservative Michelle Malkin calling it “the traditional scarf of Arab men that has come to symbolize murderous Palestinian jihad.”

But the question remains: is it, or isn’t it a keffiyeh? And what the heck does a keffiyeh really symbolize, America?

Stay tuned for the next print issue of Shameless to find out, where Zahra will take a look at the keffiyeh’s history. And of course, check out Thea’s blog post on keffiyeh too.

Tags: media savvy, race and racism

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