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Here Dove Coooomes… Make Them Stooooop…

October 3rd, 2007     by Elle E.     Comments

Wow, that tune is catchy.

Today, The Toronto Star’s Jennifer Wells drew my attention to Onslaught, the latest ad from Dove’s “Campaign For Real Beauty.”

[Video stream might be faster here.]

What do you think of this one? Should Dove stop, or do you like these ads, or are those two totally different questions? Is our self-esteem ultimately determined by corporations? Does Dove give this message credibility? (I can’t count the number of times I’ve tried to make this same point to the glazed-over faces of friends.)

(If you’re just tuning in, we’ve previously discussed the dangers and merits of Dove’s campaign, including pit pride and parent company Unilever’s conflicting messages. And recently we’ve been wondering if corporate marketing can ever really be used for “good.”)

Tags: body politics, media savvy

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