In the Blog
How advertising invents standards part II
Socialogical Images
This ad from 1934 (see here for full size, and also this ad from the 60’s) is a reminder of how long the media has been in the business of convincing women to change their bodies.
It’s also a reminder that we can couch defenses of the current fat-hating trend in society in health terms all we want, but when it comes down to it - it’s about fashion. Curves are out, thin is in.
