In the Blog

How advertising invents standards part II

August 16th, 2008     by Cate Simpson     Comments

Socialogical Images

This ad from 1934 (see here for full size, and also this ad from the 60’s) is a reminder of how long the media has been in the business of convincing women to change their bodies.

It’s also a reminder that we can couch defenses of the current fat-hating trend in society in health terms all we want, but when it comes down to it - it’s about fashion. Curves are out, thin is in.

Tags: body politics

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