In the Blog

“This is working for me…”

November 30th, 2007     by Stacey May Fowles     Comments

And now for your Friday fun: something I’ve wanted to post for a long time but honestly couldn’t find a good reason to do so. But heck, since we’ve been talking a lot about ads we don’t like this week, (along with ads we’re not sure about,) I thought I’d throw something out there that just brings me total joy.

Because there always seems to be a constant sexualization of female athletes and ads that focus on their “hotness” rather than their skill (why tennis players have to pose in bikinis is beyond me,) I love this Canon Power Shot ad that exploits “cuteness” for profit, rather than Maria Sharapova’s body. Guess what? I want to buy this product, and I never even had to see Sharapova sexed-up.

“Yes, yes, I see you tennis champion…”

Tags: media savvy

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